Lumière & Co. | Sustainable Handcrafted Organic Elegance
Brand Identity | Organic Branding | Artisanal Design | Sustainable Design
Light That Reflects Nature’s Beauty
Brand Story
Lumière & Co. redefines the art of candle making, blending nature-inspired design with sustainability and timeless elegance. Each element of this brand identity reflects the tagline: “Sustainable Handcrafted Organic Elegance.”
Drawing inspiration from tranquil forests and vibrant flower fields, this brand is for those who cherish eco-conscious living and the artistry of handmade creations.
Highlights from the Branding Package
The Solution
The Logo
Wax-seal-inspired, merging tradition with modern sophistication.
Primary Logo: A harmonious blend of serif typography with organic flourishes, evoking natural beauty.
Secondary Logo: A streamlined version, ideal for packaging and small formats.
Typography:
An elegant serif font paired with a clean, modern sans-serif for a balanced, contemporary feel.
Color Palette:
Soft, earthy tones—symbolize nature and tranquility.
Patterns
Pattern 1: Delicate botanical illustrations for a natural touch.
Pattern 2: Minimalist geometric motifs, perfect for versatile use.
Packaging Design
Candle Jar Labels: Minimalist and refined, highlighting the handcrafted and organic nature of the product.
Outer Box Design:
Embossed details and subtle patterns elevate the unboxing experience.
Thank you/Gift Card:
Thoughtfully designed, emphasizing sustainability and proper use.
Carry Bags
Premium Jute and Paper Gift Bags: Featuring elegant branding, these eco-friendly bags are perfect for gifting and reinforce the brand’s commitment to sustainability.
Branded Stickers & Tags:
Add a personal, artisan touch to every purchase.
Applications
Website Mockup: A storytelling-focused layout that highlights the inspiration and craftsmanship behind each product.
Social Media Templates: Beautifully designed posts and stories with botanical elements and earthy tones.
Employee ID & Uniform Design
Employee ID Cards:
Features the brand’s monogram and earthy tones, with a clean and professional layout.
Uniforms:
Simple yet elegant, featuring earthy tones (sage green or warm beige) and the primary logo embroidered subtly on the chest. Comfortable and functional while maintaining a polished and cohesive appearance.
Extended Branding:
Delivery vehicle: Designs for cohesive branding on the move.
Stationery
The Lumière & Co. Experience
Every design element tells a story—of sustainability, nature, and the artistry of handcrafted candles. Lumière & Co. is more than a brand; it’s an emotional connection, a flicker of light that embodies care for the planet and appreciation for the finer things in life.
“Sustainable Handcrafted Organic Elegance.”
Let’s Build Your Brand Story
Ready to create a brand identity that combines sustainable, handcrafted, and organic elegance that attract users, build trust, and stand out in competitive markets?
Let’s Connect
I’m excited to hear about your project and how we can work together to build a brand that truly stands out.
Whether you’re ready to start now or just have a few questions, feel free to reach out. I’m here to help.