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© 2026 Mayank Gambhir All Rights Reserved
© 2026 Mayank Gambhir All Rights Reserved
THE DIRECTION
Let the product lead.
With two specific wines at the centre of the promotion, the visual direction needed to make them feel like the focus rather than simply placing them inside a Christmas scene.
I kept the seasonal elements restrained, using lighting, colour and atmosphere to create the feeling of Christmas without relying on obvious decorations.
The result keeps the bottles prominent while giving the promotion a distinct seasonal character.
THE PRODUCT
Every reflection matters.
Both bottles were built and rendered in 3D, with the lighting developed around the glass, labels and reflections.
The goal was to keep the surfaces believable while giving the bottles enough contrast and separation to hold their place within the darker seasonal environments.
THE MOTION
Giving the promotion another way to move.
The same 3D setup was developed into motion, allowing the two wines to be presented through a short seasonal animation as well as still imagery.
The movement stays controlled, keeping attention on the bottles while the lighting and atmosphere create the sense of occasion.
COMPOSITION
A hero banner has two jobs and only one of them is the product.
The final direction places the products directly into a soil mound, giving the imagery a physical connection to what Just Good Soil makes.
The warm, neutral environment keeps the composition grounded while leaving clear space for the website messaging.
The products were positioned deliberately toward one side of the frame so the copy could change without needing to rebuild the scene.
Because the imagery was built in 3D, the composition could be designed around the website rather than adapted from a fixed photograph.
(Socials)
© 2025 Mayank Gambhir All Rights Reserved
CHRISTMAS
WINE
PROMOTION
Like what you see? Thinking about working together?
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THE CAMPAIGN
Two wines. One seasonal direction.
The final visuals were designed to give both wines a consistent presence across the promotion.
The same lighting, materials and atmosphere connect the different compositions, while the flexibility of the 3D setup allows the products to be repositioned and presented in different ways.
A quieter way to celebrate.
The project gave two product-led visuals for the Christmas season while exploring how 3D could create a more controlled and flexible alternative to a traditional product shoot.
A Christmas promotion built around two bottles.
For wine Christmas promotion, the focus was on two wines they wanted to put forward for the holiday season.
I developed the visuals in 3D, building the bottles, materials, lighting and environments from scratch. The aim was to give the two products a seasonal setting without letting the Christmas treatment take attention away from the wines themselves.
DISCIPLINE: | 3D MODELLING · ART DIRECTION · MOTION |
SUBJECT: | BEVERAGE · HOSPITALITY |
TOOLS: | BLENDER · AFTER EFFECTS · PREMIERE PRO |
YEAR: | 2025 |